Packaging, no matter how sleek, is ultimately disposable, and laptop users who pay the premium for a portable computer already consider the investment of an additional piece of luggage that’ll keep it safe from office to home, subway to sidewalk, journey to destination (and that piece of luggage will have its own packaging, to be sure). The packaging and the messenger bag serve the same purpose for manufacturers and end-users respectively — to protect the computer from damage in transit — so if one designs a unit that serves both audiences, it’s that much less raw material consumed in the process.

And marketers also score a victory, a substantial one at that. It gives them more leverage because the product packaging, if used as intended, continues to promote the brand even after the owner calls it a day at the coffee shop. I find the prominent logo displayed on the bag problematic since it easily identifies it as the container of a computer, increasing its likelihood of being stolen and bordering on conspicuous consumption. I understand the compromise from a marketing perspective, but I advocate taking a more stealthy approach — one that HP has actually done with some success with its “The computer is personal again” campaign that shrewdly excluded celebrities’ faces from their endorsements. Screw the logo, let’s see business-class models shipped out in carbon-fiber or aniline leathers, student editions wrapped in cotton duck and wool felt, and of course, limited-edition collaborations — imagine Halliburton Zero × Lenovo ThinkPad and Mulberry × MacBook Air (Coach × Dell seems sadly inevitable) — stamped by the starchitect du jour, touted on NotCot, destined for eBay.

I expect the trend will continue, and though the HP Pavilion dv6929 in its aquarium-printed sling may ultimately be a middling computer in an obvious container, its precedent will hopefully (and I think likely) be followed in more sophisticated execution. Well, it better be, or else I’m going to end up with a bunch of crappy looking bags sitting around my apartment from computers through the years, given that’s the form computers continue to assume.

There were my brown years, the days I resembled UPS livery. And overlapping that time in my work were the purple days (months, rather, just after the oranges), which yielded lilacs and aubergines and ubes and all shades between. Not that any of this work was published as intended, because unfortunately, the stigmas associated with the hue outweighed in the eyes of clients what I felt was its singular grandeur. Because I never considered colors property, I never thought that gays or monarchs exclusively claimed purple, and damn those (lots of people) who thought otherwise. My own interpretation of it — assertive as cardinal without the abrasiveness, cool as cobalt without the inertness — is what I ascribe to its users, and more specifically, wearers.

And soon, they’ll be everywhere. There is a fourth thing about the sign, that the wearer has considered all of this and then embarked on finding it in their size and clearly didn’t give up as seasons passed and it still didn’t materialize. And this could be that season when it does, trendy as it may be. But as seasons pass, there’ll be other colors and so many aubergine overcoats will remain closeted and the status quo will re-emerge, and those just-so strange souls will make themselves known, on bicycles, cigarette in hand, as dry ochre foliage rains around us.

And in the meantime, I suppose it’s as good a time as any to introduce myself to strange women.

Between Once and Man on Wire, there’s an undercurrent in my choice of cinema this past weekend of little things — pop songs and filament-tied-to-an-arrow — urged by good-humored gamines and can-do cads toward the seemingly impossible. I’m not in touch with most of my mentors from five or six years ago (and in some cases not on speaking terms), but I sense they’d smile knowingly at the return on their investments of encouragement and time (if not straight cash), the dividends paid to progeny. I didn’t know then clearly who I was or what was next, but their guidance in entrepreneurship, design practice, and, let’s face it, psychological warfare — and away from hourly retail in indistinct suburbs, indefinitely — capitalized the belief that I was meant to transcend the path my history implied, make great art, write a killer thesis, see the world. And lately, though it’s been a difficult belief to sustain, I’m here. The band’s in the studio; the cable’s between the towers.

It’s daybreak, and it’s time to dance.

I’d never torn out a page of a Green Apple notebook before this trip, but if you come across two volumes in my archives missing pages, know that they are neither notes on an assassination nor the map to the holy grail, but leaves burned in service of a fire at Kalaloch, WA, the evening of 8 June 2008, cabin #15 overlooking the Pacific Ocean. I wondered briefly what ideas and sketches were supposed to fill those pages, now given to burn. In a way, I’d burned a lot of good ideas and better judgment to arrive at that cabin that night. Before I left for Portland, she told me that if I lived in LA, things might have been different. Of course.

As of Saturday, I’ve been living in Washington, DC for three years. For the last week in my duty as innkeeper and tour guide to Eric and Adrian, I’ve been compelled to articulate some things I truly love about this place. People here who know me as the ‘LA guy’ rely on my Google Map of Southern California, bars and bookstores and museums and the odds-and-sods of the 10-million-strong five counties marked up in nostalgia. There will come a time when I do likewise for the District.

But not yet.

As far as the rest of my recent vacation was concerned, this was a trip I could hardly imagine most of my friends enjoying in its entirety—equal parts downtown stroll, road trip, and nature hikes, with long pauses for photography and meat gorging. After the Hoh Rain Forest, I wondered aloud how trees on a sidewalk or an erstwhile park could compare to that experience of natural beauty, how the fields of conifers on either side of the highway which in the novelty of the approach were staggering to behold and mere logger fodder in the other direction. How does one go through something like this and mitigate their raised expectations?

For the first couple of years that you’re making stuff, what you’re making isn’t so good. It’s not that great, okay. It’s really not that great. It’s trying to be good, it has ambition to be good, but it’s not quite that good. But your taste—the thing that got you into the game—your taste is still killer. And your taste is good enough that you can tell that what you’re making is kind of a disappointment to you, you know what I mean? Like you can tell that it’s still sorta crappy. A lot of people never get past that phase. A lot of people at that point, they quit.
—Ira Glass

At An Event Apart, Armin Vit’s article on the lack of landmark web design and the circumstances that prevent it from emerging was alluded to wearily by a few speakers, like the practice’s frayed horizon: when it comes to web design it’s rare that all elements — functionality, clarity of information, and subjective beauty — come together to create a result that is widely admired. And I forget if it was Andy Clarke or Brian Oberkirch who casually suggested, what about Google Maps?

The success of Google Maps was not in its transformation of how we understood cartography but how we layered the interactive and collaborative properties of the web over it and in turn understood the web itself. Indeed, Mapquest and other sites served largely the same primary purpose as Google Maps with moderate aplomb, enough that their brand names are still relevant. However, Google approached mapping with lightness—an address need no longer be divided into its Postal Service-dictated taxonomies, a partial query could be deduced and the result could be instantaneously (and elegantly) navigated, panned and zoomed—and wit—the inherent flaws of its satellite view became a topic of humor, to say nothing of driving directions from New York to Paris. It invited these flights and accommodated them, to say nothing of self-location by satellites, as no paper map could ever do, as none of its predecessors on the web had the foresight to. Its collaborative tools have proven indispensable—for those who know me as the ‘LA guy,’ for people who will know me as the ‘DC guy,’ for two people in different cities to plan a visit to a third.

After my trip to Haiti, after the opening rounds of the House search analytics project, it’s been difficult to stay motivated through seemingly interminable production work. It’s even been difficult to be a code monkey for my own projects, where the rewards are solely mine.

Because that beautiful thing is the new standard. And it’s been easy to mistake the absence of that beauty in parts of my life and my failure to attain it in my work for my unworthiness of it, and it’s a hard habit to quit. How does one go through something like this and mitigate their raised expectations? For how many years?

Julie admired that no matter how improbably discouraging my failures with women, I never settled. Never took advantage of an orbiter, never desperately called a satellite a star.

With graduate school ahead, it’ll be at least three more years before I make that map of Washington, DC, three years for honing and reducing. Because if I can’t be desirable, I can be unfuckwithable. There’ve been ideas burning too long, stories and artworks and labors of craft and affection, all paper and no firewood. And though it’s summer now, it’ll soon be time again that I’ll need something to keep me warm.

And this seems to be the prevailing pattern for 2008: travel somewhere new, host an old friend (or my mother, as the case was in April). After Eric leaves, I’ll be back in Manila for most of July until the beginning of August, and I’m planning trips to Hong Kong and Kuala Lumpur during that stay.

Then it’s All Points West, UX Week, and orientation at Georgetown. So much for those unaccountable weekends of concert-going, movie-going, museum-going, and other-country-going, binge drinking to the last. So much for open tomorrows.

I’ll keep my comments about my trip to Haiti brief, and first, yes, I actually was there. Except for my colleagues, it seems my updates about a new passport picture and maladrone were all taken as groundwork for an elaborate ruse, and although there were moments even I didn’t believe it was happening, it did. I didn’t have the opportunity to explore the country, let alone the city of Port-au-Prince, as we were largely confined to the hotel and the tony hillside during our three-day stay, conducting transactions in American English and dollars. Ultimately, we were there to do a job, and after my end of that was torpedoed by possibly the most ill-conceived website launch I’ve witnessed, I’m told we still fulfilled our symbolic purpose, which I have to convince myself counts for something. And as a natural extension of the fact I rarely parted with my DSLR there, I assumed the role of delegation photographer—there’s ample evidence I am not making this up.

Nevertheless, given the thesis I’m planning to write, it was a fruitful trip for my personal academic purposes. And though our itinerary was narrow, we made the best of it, three single guys on straight cash per diem. Ain’t no sunshine when she’s gone, and I know, I know, I know…

Apropos today’s itinerary, man, is romance in the 21st century a weird beast or what? Sure, good things happen to me when it rains, but whither tornadoes?

“I know you say there’s no-one for you, but here is one.”