In a pair of designers, the dominant partner is the one who ‘wears the black turtleneck around here.’

Lessons learned from Morales-Pacquiao 2 and the Chip Kidd retrospective:

1. The unstoppable straight left is what launched me to this stage. Trust it.
2. Bludgeon with the left; develop the right hook for the knockout.
3. The gloves make a difference.
4. Don’t give the audience what they requested; give them what they need. They will be stunned.
5. Professionals don’t take it personally.
6. There is no number 6.
7. Perfection isn’t everything. Second chances come to those who do well enough the first time around.
8. Perfection is, nevertheless, worth pursuing.
9. Every fight has its price.
10. Entertain. Always.